What is Bat Coin?
BAT (Basic Attention Token) is an open-source token based on the Ethereum blockchain which rewards publishers and advertisers for providing high quality content to users. It promises to bring a quantifiable benefit to all three major players of digital advertising: publishers, advertisers, and users.
Also read :- The Ultimate Guide to Mining Bitcoin Gold
What is BAT?
BAT (Basic Attention Token) is an open-source token based on the Ethereum blockchain which rewards publishers and advertisers for providing high quality content to users. It promises to bring a quantifiable benefit to all three major players of digital advertising: publishers, advertisers, and users. Having seen the success of BAT in China, BAT launched a decentralized native trading platform in partnership with BlockEx. BAT is currently ranked #44 in our Bitcoin & Blockchain 500 list, with a market capitalization of $14.2 million. Decentralized exchange to bring transparency to digital advertising BAT will deliver a new way for advertisers and publishers to reward content creators through digital advertising.
The Problem BAT Solves
Users have many applications to online advertising that do not have access to their personal data. This is particularly true when targeting local content that benefits the user’s community, such as local news publications. According to PYMNTS.com, users spend 30% of their time on social media consuming news. This is where BAT comes in. Advertisers, Media and Publishers BAT has been built with the help of some of the most respected advertisers, media companies, and publishers, who are part of The DAO’s 10-person advisory board. The Most Admired Quote: “Adtech vendors will offer a new hybrid advertising model and an open source social network to reach social impact.
The Solution
Developed with the intentions of using BAT to address the concerns of all stakeholders of digital advertising, BAT solves three different market deficiencies. These include: the diminishing amount of digital advertising spend, growing concerns of platform monopolies, and ineffective ecosystem incentives. At the core of BAT, is a decentralized incentivized video ad auction system which allows the whole ecosystem to benefit from a reliable and efficient platform that makes it possible for advertisers to actually buy video ads. The Hosting Service In addition to the above digital advertising concerns, advertisers are faced with two additional challenges. Firstly, the huge volume of individual ads and small budgets do not match up.
The Future of BAT
One of the challenges of the advertising industry is that content creators and publishers do not get compensated for their efforts. The good thing about BAT is that it is backed by a self-liquidating smart contract, which means that in order to get paid you have to hold BAT, which means that there is no impact on the price of the token. BAT will be used to incentivize publishers, advertisers, and users to maximize content visibility for all 3 groups, thereby fostering a healthy digital advertising ecosystem, and that is just the way blockchain and the token economy is set to work in the future. Reasons to choose BAT?
Conclusion
This week the market has been somewhat volatile. The major headlines were the continued rise of bitcoin and the slight correction in the value of oil. The most interesting news this week was the lawsuit between Snap and MoPub. We will be closely monitoring this case to see how it will play out.